Proof of Usefulness Report

Marketing Intelligence

Analysis completed on 1/26/2026

+22
Proof of Usefulness Score
You're In Business

The project 'Marketing Intelligence' (MINT) is a verified student organization affiliated with the University of Melbourne Student Union (UMSU), established in 2013. While the organization serves a genuine purpose for marketing students through networking and internships (partnerships with L'Oreal, Telstra), the submission frames it as a technology project with highly exaggerated and inaccurate claims (e.g., 'market cap: 17000000', 'most people have used my product', 'audience: everyone'). As a local student club with no proprietary technology or scalable software product, it scores low on the Proof of Usefulness scale for technology projects.

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Score Breakdown

Real World Utility+12.5
Audience Reach Impact+2.0
Technical Innovation+0.38
Evidence Of Traction+2.5
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+20.63
Usefulness Multiplierx1.08
Final Score+22

Project Details

Description
Marketing Intelligence (MINT), is affiliated with the University of Melbourne Student Union (UMSU) and has been formed with the goal of enhancing students' professional experience and facilitating academic learning in a pragmatic way. We aim to bring the most out of your university life and enhance your degree with practical hands-on experience.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline