The project 'Marketing Intelligence' (MINT) is a verified student organization affiliated with the University of Melbourne Student Union (UMSU), established in 2013. While the organization serves a genuine purpose for marketing students through networking and internships (partnerships with L'Oreal, Telstra), the submission frames it as a technology project with highly exaggerated and inaccurate claims (e.g., 'market cap: 17000000', 'most people have used my product', 'audience: everyone'). As a local student club with no proprietary technology or scalable software product, it scores low on the Proof of Usefulness scale for technology projects.
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