Proof of Usefulness Report

Marketer Real Estate Technologies AS

Analysis completed on 1/25/2026

+589
Proof of Usefulness Score
Industry Mainstay

The project 'Marketer Real Estate Technologies AS' is a verifiable, high-growth PropTech scale-up based in Norway with ~177 employees and over $26M in funding. The company offers a legitimate AI-powered marketing platform for real estate. However, the submission quality is extremely poor, featuring vague claims ('audience reach: everyone') and factually incorrect traction statements ('most people have used my product'). The revenue field lists a 'marketcap' of 1 billion, likely NOK (~$90M USD), which aligns with their scale. The final score reflects the strong underlying business fundamentals (Scale-up status) heavily penalized by the low quality of the provided evidence.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+225
Audience Reach Impact+98
Technical Innovation+112.5
Evidence Of Traction+112.5
Market Timing Relevance+80
Functional Completeness+2.5
Subtotal+630.5
Usefulness Multiplierx0.935
Final Score+589

Project Details

Project URL
Description
By providing an end-to-end platform for developers we provide our newbuild customers with a complete e-Commerce solution. Combined with targeting the right buyers, at the right time and place, we also enable developers to drive traffic to their store, enabling them to understand their customers, take control over the customer journey, and drive direct sales.\n\nSelling secondhand real estate is all about finding the right buyer. We offer real estate agents a solution to leverage data and insights to create the best sales strategy, and the tools to reach the most relevant buyers. And it works - we recently published a study on the “Marketer effect” proving how customers achieve a premium on the selling price when using our solution.\n\nMarketer also operates the two online residential real estate portals; Eiendom.no and Newbuilds.com.\nYou can find more info here: https://careers.marketer.tech/

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline