Proof of Usefulness Report

MarketDial

Analysis completed on 1/25/2026

+672
Proof of Usefulness Score
Category Standard

MarketDial is a well-established Series B SaaS company providing offline A/B testing for major retailers (e.g., Dick's Sporting Goods, The Container Store), with estimated revenue of ~$8M and significant venture funding (~$10M). Despite the high-value product and verified market traction, the submission itself was of exceptionally poor quality, containing blatantly false claims (e.g., 'most people have used my product', 'audienceReach: everyone'). The score reflects the company's strong real-world standing (verified via external search) but applies significant penalties to Audience Reach and Response Quality metrics due to the unreliable input data.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+65.0
Technical Innovation+112.5
Evidence Of Traction+212.5
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+697.5
Usefulness Multiplierx0.96
Final Score+672

Project Details

Project URL
Description
At MarketDial we're building software that enables companies to design and execute business experiments. Our users are large retail enterprises with significant offline presence but which lack tools that help them measure the impact of business initiatives the same way that online A/B testing tools (e.g., Optimizely) enable. We enable marketers to know the true ROI of a promotion, product teams to see the impact of their creations, and operations managers to identify successful training initiatives--all via business experiments run on MarketDial’s platform.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline