Proof of Usefulness Report

Mark Creative Limited

Analysis completed on 1/26/2026

+158
Proof of Usefulness Score
Gaining Momentum

Mark Creative is a legitimate New Zealand-based design agency with verifiable government contracts, but the submission is marred by hyperbolic claims ('everyone' audience, 'most people' traction) and nonsensical financial data ('50,000 marketcap'). While the agency provides a useful service with local impact, it lacks the technical innovation or scale to score highly in a tech-focused evaluation.

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Score Breakdown

Real World Utility+65
Real World Utility Quality+1
Audience Reach Impact+40
Audience Reach Impact Quality+0.5
Technical Innovation+20
Technical Innovation Quality+1
Evidence Of Traction+50
Evidence Of Traction Quality+1
Market Timing Relevance+40
Market Timing Relevance Quality+0.5
Functional Completeness+10
Response Quality Quality+0.5
Subtotal+180
Usefulness Multiplierx0.88
Final Score+158

Project Details

Project URL
markcreative.nz
Description
MARKCreative is a creative studio focused on delivering visual communications that engage and connect with your customers. At our heart, we are always working to create a connection with your customers. Through brand, strategy, digital and print we are looking to create a mark that leaves a lasting impression. One that stays with them and talks to them. We work hard to understand our clients and their customers, we want to know their needs and wants. We want to know how these relate to you and your objectives. This insight enables us to deliver customer experiences that are targeted, compelling, and resonate.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline