Proof of Usefulness Report

Mari + Gold

Analysis completed on 1/25/2026

+279
Proof of Usefulness Score
Gaining Momentum

Mari + Gold is a verifiable, established creative marketing agency in San Diego (sister agency to Raindrop) with over 20 employees and major clients like Hilton and Del Mar Racetrack. However, the project submission itself was of extremely low quality, containing false claims ('audienceReach': 'everyone', 'traction': 'most people') and missing data. The evaluation relies heavily on external verification of the business entity, which demonstrates solid real-world utility and traction despite the poor submission. The score reflects a successful service business (comparable to the baseline scale) but is penalized for low technical innovation and the abysmal quality of the input data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+8.0
Technical Innovation+3.0
Evidence Of Traction+18.75
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+58.75
Usefulness Multiplierx0.95
Final Score+279

Project Details

Project URL
Description
Mari + Goldis in the Marketing Services Industry

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline