Proof of Usefulness Report

MapUp

Analysis completed on 2/8/2026

+560
Proof of Usefulness Score
Industry Mainstay

MapUp (TollGuru) is a highly viable, established platform with significant real-world utility in the logistics and transportation sector. The project demonstrates strong traction with over 3 million verified users and widespread B2B adoption (fleets, OEMs). While the submission itself suffered from low-effort responses in specific fields (e.g., 'most people have used my product'), the underlying product strength, verified team size (125+), and global coverage (80+ countries) justify a high score. The project far exceeds the scale of the calibration benchmark, though the submission quality dampened the potential maximum score.

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Score Breakdown

Real World Utility+143
Audience Reach Impact+108
Technical Innovation+85
Evidence Of Traction+108
Market Timing Relevance+90
Functional Completeness+10
Subtotal+544
Usefulness Multiplierx1.03
Final Score+560

Project Details

Project URL
Description
At MapUp we are passionate about transforming mapping into a practical decision-making tool for commuters, commercial transporters, city planners and mobility providers. We are building a unified routing intelligence and payment platform by integrating disparate & dynamic data sources like curb data, weather, traffic, tolls, parking and payments. As the world transitions into autonomous and on-demand TaaS, multi-vector routing will become the preferred paradigm. We are well placed to ride this shift in mobility. TollGuru, our marque product, is world’s largest toll intelligence platform with complete coverage for toll roads in 80+ countries across North America, South America, Europe, parts of Asia, and Australia. Our robust technology platform delivers reliability, efficiency and seamless experience for rideshares, OEMs, TMS providers, fleets and truckers. We are growing fast with a network of 3 million+ users and ~1000 last-mile delivery, rideshare, logistics companies and owner operators relying on our route intelligence platform. We are looking for people from all backgrounds who want to make an impact on the millions of drivers who keep our world moving. We use big data and GIS tools combined with machine learning and AI techniques to change the way people get around. We’re creative problem solvers spread across the globe. We learn fast, think big and support each other’s growth and development.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline