Proof of Usefulness Report

Mappedin

Analysis completed on 1/25/2026

+691
Proof of Usefulness Score
Category Standard

Mappedin is a highly established B2B indoor mapping platform with significant market share, powering over 1.3 billion square feet of maps for major clients like Cadillac Fairview and Simon Property Group. While the submission itself was low-effort and lacked detail, external verification confirms the company has ~100 employees, estimated annual revenue of ~$14M, and Series A funding ($8.6M in 2023). The project demonstrates high real-world utility and strong traction, placing it well above the calibration baseline despite the poor quality of the form response.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+16.0
Technical Innovation+10.5
Evidence Of Traction+21.25
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+78.5
Usefulness Multiplierx0.88
Final Score+691

Project Details

Project URL
mappedin.com
Description
The changed shopper journey has placed significant pressure on both Retailers and REIT/ Mall owners to invest in Omni-channel transformations, being challenged to deliver a physical world experience that is like the online world – informed, customized and frictionless.\n\nMappedin is a platform that makes the indoors discoverable. Its’ tools provide the seamless integration of Retailers and REIT/ Mall owners’ business operations in real-time, enabling changes from multiple sources to be easily managed and accurately reflected in a single real-time view, enabling consumers to find what they are looking for – by category, brand, product and promotion.\n\nToday, mappedin works with nine out of ten of the largest malls in Canada, the largest REITs in the US, and in stores, hospitals, campuses, and airports around the world. \n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline