Round 1 Winners!
Proof of Usefulness Report

Mango Insight

Analysis completed on 3/23/2026

+111.1
Proof of Usefulness Score
Gaining Momentum

Mango Insight addresses a valid problem in local brick-and-mortar marketing, but the submission is marred by unsubstantiated hype and severe discrepancies. Claims like 'most people have used my product' and an audience reach of 'everyone' lack verifiable evidence. Additionally, a stated $2.5M market cap contradicts the $8.5M pre-revenue valuation claimed from 2017. Due to poor evidence of actual traction and vague technical implementation, the project receives a low score.

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Score Breakdown

Real World Utility+100
Audience Reach Impact+5
Technical Innovation+15
Evidence Of Traction+0
Market Timing Relevance+5
Functional Completeness+1.25
Subtotal+126.25
Usefulness Multiplierx0.88
Final Score+111

Project Details

Project URL
Description
Mango Insight is a machine-learning-powered, actionable insights firm that allows business leaders and growing brands to understand massive amounts of data and make wise business decisions quickly. The Mango app, currently in production is a vendor-agnostic marketing platform for brick-and-mortar businesses that drives relevant and targeted traffic into a store during specified business hours. Businesses attract new customers by offering great deals through Mango's consumer phone application currently available on iPhone and Android. Customers use Mango to receive local deals based on their profile, preferences and location. No more sorting through irrelevant deals to find something worth pursuing. Businesses love Mango for these same quality reasons and much more. In addition to controlling the time-frame during which a deal can be redeemed businesses have the ability to launch and remove deals in real-time! Mango Insight was founded in 2013 in sunny Tampa Bay - its flagship market. With a pre-revenue valuation of 8.5 million dollars, and well into its Series-A round of funding, Mango is making strong progress. Mango's board, founded in Q1 of 2017 includes executives who currently or have previously run multi-billion dollar companies.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline