Proof of Usefulness Report

M&C Saatchi Performance

Analysis completed on 2/8/2026

+646
Proof of Usefulness Score
Category Standard

The project represents a major established division of M&C Saatchi PLC, a global agency with verified revenues exceeding $100M and high-profile clients (Amazon, Grab, etc.). While the real-world utility, reach, and traction are exceptionally high, the submission itself was of very low quality, containing vague claims ('everyone', 'most people') and lacking specific evidence. The score reflects the massive scale and legitimacy of the business, significantly penalized by the lack of effort in the submission data.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+702.5
Usefulness Multiplierx0.92
Final Score+646

Project Details

Description
We are a Global digital media agency specializing in taking a human approach to connecting brands with people across all channels. We work at the frontiers of media, marketing, and technology to maximize marketing ROI for our clients. Our approach involves meticulous media planning and buying across digital channels leveraging the reach of retail & commerce media, paid search & social, programmatic, influencer marketing, streaming platforms, creative, App Store Optimization & more. Our goal is to deliver profitable, cost-effective, measurable results for our clients by taking the time to understand their business, their objectives, and their audiences. Our innovative media strategies are underpinned by cutting-edge data, analytics, and tech, combined with compelling creative and informed media buying to deliver business growth for our clients. We have a Global team of specialists who carefully manage campaign effectiveness thanks to a relentless focus on optimizing channels, content, format, and placements. We were founded in 2006 as a mobile agency. Now, we specialize in offering digital growth to brands operating in the modern landscape, where everything is measurable and accountable across digital touchpoints at all times.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline