Mandark Technologies

Mandark Technologies - is co-founded by Alumni from IITMadras and IIM Ahmedabad.\nOver the years we have built expertise in using Geo-spatial analysis, to model dependencies through our indigenously developed algorithms and arrive at the best estimates to support Marketing and Advertising agencies through our proprietary Planning and Measurement Tool - AdMAVIN.\n\nAdMAVIN is a campaign planning tool based on Geospatial Analysis. It collates and overlays data relevant to any given geographical coordinate(s), like traffic patterns, surrounding establishments and their connectivity, and provides actionable insights consumable on a map view - like Socio-Economic classification based heatmaps, Traffic heat maps, population density spread, Points of Interest data and more. AdMAVIN also introduced a proprietary tool for predicting traffic movements during the COVID19 lockdown based on interdependence modelling of establishments.\nAdMAVIN is currently being licensed to some of the largest Out of Home advertising agencies in India, via an annual subscription model.\n\nMandark Tech, is housed at the highly rated IIT Madras Research Park - Chennai and aims to make AdMAVIN a revolutionary user friendly tool for bringing accountability and transparency to the world of Out Of Home (OOH) Advertising