Proof of Usefulness Report

Maison Minuit Paris

Analysis completed on 2/9/2026

+41
Proof of Usefulness Score
You're In Business

Maison Minuit Paris is a credible creative agency backed by experienced leadership (Nathalie Colin, ex-Swarovski), but the project submission is marred by significant data quality issues. The input lists the project name as 'IronWing' (likely an error) while describing the agency. Claims of audience reach ('everyone') and traction ('most people have used my product') are factually incorrect for a niche B2B luxury consultancy. While the agency itself has high real-world utility for its specific market, the lack of technical innovation and the low-quality submission data result in a low overall PoU score.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+13.75
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+39.5
Usefulness Multiplierx1.05
Final Score+41

Project Details

Description
Based in Paris, MAISON MINUIT is a cross generations creative agency advising powerful and emerging brands on Brand Strategy and Community led Digital Strategy & Experience. Founded by the mother-daughter duo Nathalie & Anhly Colin. Maison Minuit helps brands to expand and thrive globally . Brand Strategy services cover : Brand Positioning & differentiation strategy, Branding Strategy, Growth Strategy expanding from B2B to B2C business model, and the Design of Iconic fine jewelry Collections & Brand’s Creative Vision under the lead of Nathalie Colin acting as an outsourced Creative Director Under the lead of Anhly Colin, Community led Digital Strategy & Experience services support clients in the definition of their Brand Values & Emotional Territory , the definition of an effective Digital Strategy, the consequent Activations (creative content creation) to create Engagement . Maison Minuit is also happy to support Conversations – Hosting cross-generational events for creatives in partnership with the platform Conversations. 90% of our clients are based overseas in Italy, Switzerland, The U.S.A., South Korea, China, Middle East, India. We work closely with the CEO’s of companies in the fields of luxury, fine jewelry, diamonds, upcyling of precious materials, sustainable luxury fashion, yoga / loungewear, tech beauty and lifestyle. We are also supporting Private Equity Funds in some of their projects related to fine jewelry brands. Discover more : www.maisonminuitparis.com.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline