Proof of Usefulness Report

magicpin

Analysis completed on 1/25/2026

+827
Proof of Usefulness Score
Unicorn Utility

Magicpin is a highly established local commerce and discovery platform in India with significant verified traction ($104M+ FY24 revenue, 10M+ users). While the project demonstrates exceptional real-world utility, market timing (ONDC leadership), and reach, the submission itself was of poor quality (incorrect data fields, 'WhisperGale' name mismatch, vague traction claims). However, external verification confirms it is a market leader, justifying a high score despite the low-effort submission.

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Score Breakdown

Real World Utility2.5) × 1.0
Audience Reach Impact2.0) × 1.2
Technical Innovation1.5) × 1.0
Evidence Of Traction2.5) × 1.2
Market Timing Relevance1.0) × 1.0
Functional Completeness0.5) × 0.5
Subtotal+918.5
Usefulness Multiplierx0.90
Final Score+827

Project Details

Project URL
magicpin.in
Description
magicpin is building a platform which enables local merchants to promote themselves and thus get discovered by their customers. It aims at the $1 Trillion Indian local retail market. It is re-imagining how local retail should happen in the mobile-first world we all live in.\n\nRead how we have built \"robust data stream processing pipeline\" : http://bit.ly/2oJepmv\n\nRead how and why magicpin launched Augmented Reality for the first time in India : https://bit.ly/2pM76Me

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline