Proof of Usefulness Report

Madness Studio

Analysis completed on 1/25/2026

+31
Proof of Usefulness Score
You're In Business

Madness Studio is a legitimate, verified creative agency with a strong client roster (NYFW, Bebe, CFDA), formerly known as Madi Atkins Creative. However, the submission contains significant inaccuracies: it miscategorizes the business as 'Game Development', falsely claims 'everyone' as the audience and 'most people' as having used the product, and provides nonsense revenue data ('all time marketcap: null'). While the underlying business has real-world utility in the fashion marketing niche, the low quality of the submission and the false claims regarding traction and technology strictly limit the score.

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Score Breakdown

Real World Utility+12.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+9.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+28
Usefulness Multiplierx1.10
Final Score+31

Project Details

Project URL
madness.studio
Description
Formerly known as Madi Atkins Creative, Madness Studio combines world-class creative with data-driven marketing tactics to establish brands as industry leaders in the digital landscape. Our team’s diverse backgrounds and specializations in a variety of media and industries allow us to custom-tailor unique integrated digital brand strategies, cohesive from concept to execution.\n\nClients include Avec Les Filles, Bebe, Cynthia Rowley, CFDA, IMG FOCUS, NYFW, Scarselli Diamonds and more.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline