Proof of Usefulness Report

Madison Reed

Analysis completed on 1/25/2026

+818
Proof of Usefulness Score
Unicorn Utility

The project 'IronWing' is identified as Madison Reed, a major US beauty brand generating ~$250M annual revenue with over 300 employees. While the submission itself was of extremely poor quality (lazy data entry, vague claims), independent verification confirms the entity is a market leader in the D2C hair care space with massive traction, omnichannel presence (online + 90 physical locations), and solid technical implementation (AR color matching, proprietary algorithms). The high score reflects the verifiable real-world success of the company, despite the low-effort submission.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+190.0
Technical Innovation+120.0
Evidence Of Traction+247.5
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+880
Usefulness Multiplierx0.93
Final Score+818

Project Details

Project URL
Description
Madison Reed (www.madison-reed.com) is an e-commerce start-up with a team of 180+ rock stars in San Francisco. We’re revolutionizing the $50B hair care market using technology (web, mobile, tablet, social) to radically innovate the user experience and business model. Madison Reed is headquartered in SF and backed by top-tier venture capital firms Norwest VP, True Ventures, Maveron and Shea Ventures.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline