Proof of Usefulness Report

Madhive

Analysis completed on 1/25/2026

+788

Proof of Usefulness Score

Unicorn Utility

Madhive is a verifiable 'Unicorn' in the adtech space with a $1B valuation and $300M investment from Goldman Sachs (June 2023). The company powers connected TV (CTV) advertising for major broadcasters like FOX, Scripps, and TEGNA, processing 20,000+ daily campaigns and hundreds of millions in revenue. While the specific submission text was low-effort (e.g., claiming 'everyone' as audience), the project's actual real-world utility, scale, and traction are exceptional. The score reflects the massive verifiable success of the company, penalized slightly for the poor quality of the specific submission inputs.

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Score Breakdown

Real World Utility+237.5

Audience Reach Impact+180.0

Technical Innovation+127.5

Evidence Of Traction+285.0

Market Timing Relevance+95.0

Functional Completeness+2.5

Subtotal+927.5

Usefulness Multiplierx0.85

Final Score+788

Project Details

Project URL

madhive.com

Description

Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline