Proof of Usefulness Report

Madeby.studio

Analysis completed on 2/12/2026

+46
Proof of Usefulness Score
You're In Business

Madeby.studio is a legitimate, established digital agency based in Leeds, UK, specializing in 'sustainable' low-carbon web development. However, the submission itself is of very poor quality, containing hyperbolic and demonstrably false claims (e.g., 'most people have used my product', audience reach 'everyone'). While independent verification confirms the agency's existence, team (approx. 10-30), and client base (e.g., Veco Plus, University of Leeds), the PoU score is severely impacted by the lack of credible evidence provided in the input and the unrealistic descriptors. The project has real-world utility in the B2B sector, but the submission fails to accurately reflect its actual traction and scale.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2.0
Technical Innovation+7.5
Evidence Of Traction+6.25
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+42.25
Usefulness Multiplierx1.09
Final Score+46

Project Details

Project URL
Description
Transform your digital performance. Our team develop forward-thinking brands and digital solutions for progressive businesses. We immerse ourselves into discovering our client’s needs. We use visual design and communication theory to create and develop exciting brands and digital solutions. We pride ourselves on our clients' success and establishing long-lasting partnerships, leading to a deeper understanding of their field, increasing successful ventures. Digital Strategy UI/UX Design Website Development Web-App Development E-Commerce Technical SEO Conversion Rate Optimisation APIs & Integrations

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline