Proof of Usefulness Report

Maddison Design

Analysis completed on 2/12/2026

+378
Proof of Usefulness Score
Certified Problem Solver

The submission describes 'Maddison Design', a reputable UK-based medical product design consultancy established in 1986, though the project name 'ShadowHeart' appears to be a user error or alias. While the agency demonstrates high real-world utility through the design of medical devices (diagnostics, rehab), the submission contains significant inaccuracies regarding scale: verifications show a micro-entity (<15 employees) rather than the claimed 125, and 'marketcap' figures are ambiguous. The project scores well on utility and technical competence but is penalized for exaggerated audience reach and poor data quality.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+20.0
Technical Innovation+112.5
Evidence Of Traction+37.5
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+445
Usefulness Multiplierx0.85
Final Score+378

Project Details

Project URL
Description
Maddison | Design That Means Business. At Maddison, we’re a high-performance design and development agency, dedicated to creating breakthrough medical technologies that deliver real-world impact - for patients, clinicians, and commercial teams alike. With over 40 years of experience, we specialise in transforming early-stage ideas, IP, and emerging technologies into market-ready medical products. Our human-centred approach blends lean, agile design with deep regulatory expertise across FDA, MDR, and ISO 13485 frameworks. The result? Scalable, compliant, and high-performing solutions that improve outcomes and enable better care. We’ve helped bring countless MedTech innovations to global markets - from award-winning diagnostic tools to life-enhancing rehabilitation devices - all built to thrive in real clinical environments. Our core specialisms include: - FemTech and women’s health - Wearables and on-body devices - Rehabilitation and assisted living technologies - MedTech interfaces, UX and IFUs - Diagnostic platforms and handheld devices We partner with MedTech leaders to turn complex challenges into exceptional products - from intuitive GUIs and neurostimulation systems to next-generation diagnostics. Let’s design MedTech that performs.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline