Proof of Usefulness Report

MADC

Analysis completed on 1/25/2026

+28
Proof of Usefulness Score
You're In Business

The project represents the Melbourne Advertising & Design Club (MADC), a legitimate and historic (est. 1955) industry organization. However, the submission scores extremely low on the Proof of Usefulness framework because it is a non-technological entity (social/professional club) submitted with nonsensical data (e.g., 'marketcap', 'most people have used my product'). While the organization has genuine local utility, the submission fails to demonstrate technical innovation, scalability, or accurate traction metrics required for a high PoU score.

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Score Breakdown

Real World Utility+48.0
Audience Reach Impact+10.0
Technical Innovation+2.5
Evidence Of Traction+35.0
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+28.625
Usefulness Multiplierx0.98
Final Score+28

Project Details

Project URL
Description
The MADC is Australia’s oldest advertising club. Since 1955, we’ve celebrated and elevated the very best work, people and companies Melbourne’s thriving creative community can muster. Our Award nights are legendary, leaving a legacy etched in our famous MADC Star awards, and in the memories of our most seasoned veterans. While we’re proud of our heritage, a reimagined and reinvigorated MADC is ready to usher in the new with a fresh approach to celebrating Melbourne creativity. One that is inclusive of the stalwarts and a new generation of legends in the making. Our ‘MADC Presents’ series is a resounding success. Amazing value, this regular fixture in the creative calendar is an opportunity to be inspired by industry luminaries, while sharing a beer and chinwag with your Melbourne ad comrades. The MADC ‘Wunderkinds’ program takes the cremé of advertising graduates and gives them a once in a lifetime opportunity to team with a senior industry creative for three months of one-on-one mentoring. And our reformatted ‘MADC Stars’ will see a new kind of award show. No gold, silver or bronze, the MADC Stars Creative Showcase is simply a curated collection of the best of the best. We’re lucky to call Melbourne home. The MADC is committed to building on our reputation as one of the world’s most creative cities in every way we can.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline