Round 1 Winners!
Proof of Usefulness Report

Mad for It Ltd.

Analysis completed on 3/10/2026

-3.58
Proof of Usefulness Score
Lab Mode

Madforit.com operates as an online catalogue credit provider, but this submission contains severe red flags, fabricated metrics, and false claims. The project describes itself as an FCA-regulated fintech, yet public data indicates they paused regulated offerings and operate using unregulated credit agreements. Furthermore, claims like '5M+ registrations' and 'most people have used my product' are wildly unsubstantiated, misleading, and inconsistent with a 6-person team seeking a mere £1M Series A. Due to extreme misrepresentation and low response quality, the project receives a negative score.

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Score Breakdown

Real World Utility+1.25
Audience Reach Impact+1.0
Technical Innovation+0
Evidence Of Traction-5.0
Market Timing Relevance+0.5
Functional Completeness-1.0
Subtotal-3.25
Usefulness Multiplierx1.1
Final Score-4

Project Details

Project URL
Description
Madforit.com is an FCA-regulated fintech redefining retail credit in the UK. With 20M+ consumers excluded from mainstream lending (set to reach 30M by 2027), we provide an AI-powered alternative—offering fair, flexible instalment credit through a lender/supplier model. Our proprietary underwriting, trained on 12M open banking records, identifies strong, overlooked customers while maintaining rigorous risk management. Validated by 5M+ UK registrations, we’re raising £1M Series A to scale rapidly across the UK before expanding to the US, Australia, and New Zealand. 🚀 Madforit.com — disrupting retail credit, unlocking financial inclusion.

Algorithm Insights

Market Position
Early stage requiring focused development
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline