Proof of Usefulness Report

Mad About Digital

Analysis completed on 1/25/2026

+498
Proof of Usefulness Score
Industry Mainstay

Mad About Digital (M.A.D) is a verified, established digital agency based in Bengaluru, India, operating since 2014. Independent search confirms a team size of 50-100 employees and a portfolio containing major clients like Intuit, Toys 'R' Us, and Landmark Group. While the project itself demonstrates high real-world utility and significant traction (consistent with a score of 400-700 for 'Much larger scale'), the submission quality was extremely poor, containing hyperbolic claims ('most people have used my product') and missing financial data. The score reflects the strong underlying business fundamentals, adjusted for the lack of specific evidence provided in the application.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+541.3
Usefulness Multiplierx0.92
Final Score+498

Project Details

Description
M.A.D is a full Service Digital Marketing, Communications and Design Agency that helps brands make some noise online.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline