Proof of Usefulness Report

MacKays Marketing

Analysis completed on 1/26/2026

+38
Proof of Usefulness Score
You're In Business

The submission references 'MacKays Marketing', a legitimate and large-scale Australian produce supplier with over $130M in annual turnover. However, the submission itself appears to be low-quality or spam (user 'StarFang', meaningless revenue figures like 'marketcap: 50000', and listing 'Supermarkets' as a technology). While the underlying business has immense real-world utility and reach in the agricultural sector, it fails the criteria for a 'technology project' evaluation. The score reflects the lack of technical innovation and the poor quality of the data provided, despite the existence of the established brand.

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Score Breakdown

Real World Utility+11.25
Audience Reach Impact+8.00
Technical Innovation+0.00
Evidence Of Traction+10.00
Market Timing Relevance+6.00
Functional Completeness+0.25
Subtotal+35.5
Usefulness Multiplierx1.08
Final Score+38

Project Details

Description
Welcome to Mackays Marketing, where our unwavering commitment ensures that the freshest and highest-quality produce reaches our customers all year round. Rooted in Far North Queensland, the Mackays Marketing name stands as a hallmark for premium bananas. Our supplier network comprises established farming families, allowing us to consistently supply not only bananas but also avocados and our signature 'Ruby Rise' red papaya across Australia. Every day, our dedicated team works diligently to ensure that Australia's most cherished fresh produce is readily available.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline