Proof of Usefulness Report

MACHADALO

Analysis completed on 1/25/2026

+42
Proof of Usefulness Score
You're In Business

Project MACHADALO is a verifiable hyperlocal advertising business established in 2015 in India. However, the submission provided incorrect description data (a JD for a different company, 'Inkredo') and hyperbolic traction claims ('everyone', 'most people'). External search confirms the business exists with a team of ~22 and modest annual revenue (~$43k USD), placing it in the 'Minimal Traction' category relative to the evaluation scale. The score reflects the existence of the business but penalizes heavily for the poor submission quality and lack of significant scaling over 9 years.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+38.25
Usefulness Multiplierx1.1
Final Score+42

Project Details

Project URL
Description
### Responsibilities\n* Research and identify new market opportunities.\n* Independently figure out the solutions to their challenges\n* Work with senior team members to identify and manage new accounts\n* Learn and implement sales techniques for b2b clients\n* 15 hours per week of learning \u0026amp; guided execution\n\n### Good to have\n* Copywriting and SEM\n* Excellent written and verbal skills\n\n### Hiring Process\n1. **Statement of purpose:** Create a short video (under 60s) about yourself. Tell us about a extra-curricular activity, your purpose of pursuing it and how do you measure its impact / success. It doesn’t have to be related to finance or fintech or any profession. Even a voluntary activity pursued in isolation is good. We want to know you as a human being. You may share a Loom or an unlisted (not private) youtube link. **Send it to devs@inkredo.in**\n2. **Inkredo challenge:** Asynchronous, 8-10 hours. We’ll invite you for the Inkredo challenge only if we like your written application. We’ll share a topic to write something from scratch.\n3. We’ll invite you for a round of interview if we like your attempt. This should be over in 45 minutes. And then you’ll hear from us. That’s it.\n\n### FULL JD\nhttps://www.notion.so/inkredo/Inkredo-Business-Development-Intern-2720cec59a684748af94cf38a39d3c26

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline