Proof of Usefulness Report

MAC Research

Analysis completed on 2/3/2026

+32
Proof of Usefulness Score
You're In Business

The submission describes 'MAC Smarter Research', a legitimate UK-based market research agency established in 2002 with verifiable citations in medical journals and an EcoVadis Gold rating. However, the submission metadata is heavily flawed: the project name is listed as 'WhisperWing' (likely a hallucination or copy-paste error), the traction claim 'most people have used my product' is objectively false for a B2B agency, and the revenue data is malformed. While the underlying business has real-world utility in the clinical and consumer research space, the extremely low quality of the data provided results in a low Proof of Usefulness score.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+15.0
Audience Reach Impact+2.0
Technical Innovation+3.0
Evidence Of Traction+5.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+29.25
Usefulness Multiplierx1.09
Final Score+32

Project Details

Project URL
http://www.MAC-Research.co.uk
Description
MAC Smarter Research is a full-service quant agency of experienced client siders who provide quality, bespoke global research solutions at incredibly competitive prices. We can do this (and pretty quickly too) thanks to a combination of using the best online platforms and not having permanent offices. We are environmentally friendly too - as demonstrated by our Gold EcoVadis sustainability and ethics award. We totally understand your business challenges, having spent years working inside many of the biggest global companies, on well-known consumer brands. Our approach is rooted in designing quality, bespoke research solutions and developing strong collaborative partnerships. If you want high quality consumer and business insight, that is flexible, fast and at mightily impressive prices, then you can have it all with MAC. And we’re really nice, smart people to work with! As our clients say: 'Let’s do a MAC'! Specialisms: • Concept, comms & claims testing • Pricing research • Brand tracking • U&A and segmentation • Hybrid qual/quant using AI text analysis • Online dashboard reports

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline