Proof of Usefulness Report

Mable

Analysis completed on 1/25/2026

+39
Proof of Usefulness Score
You're In Business

The submission describes 'Mable.ai' (an Ad Tech tool for Facebook tracking) but provides metadata belonging to 'Mable' (an Australian Elder Care platform), including a 2014 launch date, 500-person team size, and 'Elder Care' business type. Additionally, the traction claim 'most people have used my product' is demonstrably false for the B2B Ad Tech tool described. While the software (mable.ai) appears to be a legitimate niche SaaS product, the submission is riddled with severe factual errors, confused identity, and unverifiable claims, resulting in a low confidence score.

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Score Breakdown

Real World Utility+60.0
Audience Reach Impact+10.0
Technical Innovation+50.0
Evidence Of Traction+12.5
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+35.85
Usefulness Multiplierx1.09
Final Score+39

Project Details

Project URL
Description
The mable data engine, which provides advertisers high quality data for ad platforms and data warehouses.\n\nThe mable data engine enables our customers to have 100% correct numbers in Your Facebook Ad Manager.\n\nOur customers are everyone who is running ads online.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline