Proof of Usefulness Report

Mabel

Analysis completed on 1/25/2026

+24

Proof of Usefulness Score

You're In Business

The project refers to 'Mabel', a jewelry e-commerce startup that raised ~$1.5M in 2022 but has since significantly downsized (from ~15+ to 2 employees) and faces 'deadpooled' or struggling status in market intelligence. The submission is of extremely low quality, listing an incorrect name ('SwiftKeeper'), irrelevant technologies ('construction'), and hallucinated traction claims ('most people have used my product'). While the historical funding indicates some initial market validation, the current trajectory and poor submission quality result in a very low score.

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Score Breakdown

Real World Utility+5.0

Audience Reach Impact+2.0

Technical Innovation+2.25

Evidence Of Traction+7.5

Market Timing Relevance+5.0

Functional Completeness+0.25

Subtotal+22

Usefulness Multiplierx1.09

Final Score+24

Project Details

Project URL

mabel.jewelry

Description

We are a funded early-stage stealth-mode startup based out of Bangalore, building the next-gen e-commerce ecosystem for quality premium products. Our mission is to become the go-to shopping experience destination for the top 5% in India.\n\nWe are backed by global institutional investors \u0026 top-tier Indian angels. The company has been started by founders, who have previously co-founded and/or scaled multi-million dollar businesses. They come with a richly diverse experience of business and technology roles in both Indian startups \u0026 global conglomerates and come from top-notch educational institutes.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline