Proof of Usefulness Report

Ma Hawa

Analysis completed on 2/3/2026

+329
Proof of Usefulness Score
Certified Problem Solver

Ma Hawa is a legitimate, high-utility project by Baynunah Watergeneration Technologies (Abu Dhabi) with verifiable traction, including partnerships with FC Barcelona and the UAE government. The project uses valid Atmospheric Water Generation (AWG) technology (likely licensed from Watergen) to address critical water scarcity in the MENA region. However, the submission itself is of extremely poor quality, containing false claims ('most people have used my product', 'all time marketcap: null') and missing data. The score reflects the high real-world value and verified external traction, heavily penalized by the low-quality submission and lack of provided evidence.

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Score Breakdown

Real World Utility+95
Audience Reach Impact+56
Technical Innovation+48
Evidence Of Traction+68
Market Timing Relevance+36
Functional Completeness+2
Subtotal+305
Usefulness Multiplierx1.08
Final Score+329

Project Details

Description
The Ma Hawa brand was incorporated by Baynunah Watergeneration Technologies SP (Abu Dhabi) in 2021. Our patented technology enables the generation of clean drinking water directly from the air using innovative, cost-effective and low energy-consuming devices. The technology transfer enables Ma Hawa to make and distribute ‘Made in UAE’ water-from-air products across the entire Middle East and North Africa (MENA) region. Our vision: Empowering communities with sustainable water solutions, Baynunah envisions a future where air is transformed into a vital resource, providing accessible and premium-quality drinking water. Through our innovative air-to-water generation technology, we strive to lead the industry in environmental stewardship and ensure a world where every drop counts in building a thriving and water-secure tomorrow. Our Mission: Revolutionize the way water is sourced and distributed by pioneering the air-to-water generation technology. Through our unwavering commitment to innovation, quality, and environmental responsibility, we aim to enhance lives, contribute to water security & promote greener and healthier planet for future generations. Our Goal: To lead the transforming in water landscape of the United Arab Emirates and the region by providing innovative, sustainable, and locally sourced water generation solutions. Our goal is to redefine the way water is accessed, ensuring water security, reducing carbon footprint, and enhancing the well-being of communities. By pioneering cutting-edge technologies, fostering collaborations, and promoting sustainable practices, we strive to create a paradigm shift in water generation, establishing Baynunah Watergeneration Technologies as the trusted partner in building a resilient and water-secure future for the region.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline