Proof of Usefulness Report

M80

Analysis completed on 2/8/2026

+28
Proof of Usefulness Score
You're In Business

The submission describes 'M80', a social media marketing agency founded in 1998 and acquired by GroupM (WPP) in 2006. The provided description ('dialog design company'), launch date (1998), and team size (125) match historical data for this now-defunct or absorbed entity. The project is not a currently active standalone technology venture, and the submission contains hyperbolic claims ('audienceReach: everyone', 'most people have used my product'). As a legacy agency evaluation, it lacks current real-world utility or market relevance.

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Score Breakdown

Real World Utility+10
Real World Utility Quality Factor+1
Audience Reach Impact+10
Audience Reach Impact Quality Factor+0.5
Technical Innovation+10
Technical Innovation Quality Factor+0.5
Evidence Of Traction+50
Evidence Of Traction Quality Factor+0.5
Market Timing Relevance+5
Market Timing Relevance Quality Factor+0.5
Functional Completeness+10
Response Quality Quality Factor+1
Subtotal+33.25
Usefulness Multiplierx0.85
Final Score+28

Project Details

Project URL
m80.com
Description
M80 is a dialog design company. We establish relevant and honest exchanges between people and the brands they care about. Headquartered in Los Angeles, with offices in New York, Chicago, and Washington D.C., we are small, but have a national footprint. Follow us: facebook.com/m80 instagram.com/m80social twitter.com/m80social twitter.com/m80parents

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline