Proof of Usefulness Report

Lux \u0026 Nyx

Analysis completed on 1/25/2026

+151
Proof of Usefulness Score
Gaining Momentum

Lux & Nyx is a legitimate, verified handbag brand founded in 2018 (St. Louis) with accolades including a 2019 Arch Grant and 2025 Global Impact Award. However, the submission quality is critically low, containing factually false claims (e.g., 'most people have used my product', 'audience: everyone') which heavily penalized the score. While the product has real-world utility and verified niche B2B traction (Stark Enterprises partnership), the disconnect between the exaggerated submission claims and the actual boutique scale of the business results in a reduced confidence score.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+1.50
Technical Innovation+7.50
Evidence Of Traction+3.75
Market Timing Relevance+8.00
Functional Completeness+0.25
Subtotal159.0)
Usefulness Multiplierx0.95
Final Score+151

Project Details

Project URL
Description
Our handbags are made to be functional while still having a luxurious feel. They are made with 2 different types of materials, freedom fiber and upcycled leather. \n\nFreedom Fiber: It is functional material developed with cutting-edge technology. It is primarily made of fine microfiber bundles that gives the end product a similar amino structure as genuine leather without using leather, but it moves and breathes like leather.\n\nUpcycled Leather: Instead of creating new leather, we're using the leftovers of others in the industry to create products like our fan bags. By using upcycled leather. We maintain the luxury of the fabric without the unnecessary energy, water and unused material it takes to create a leather bag. We treat the leather so it has the qualities you love in a Lux and Nyx bag like durability and easy maintenance.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline