Proof of Usefulness Report

Luuna

Analysis completed on 1/25/2026

+769
Proof of Usefulness Score
Unicorn Utility

Project verified as 'Luuna' (part of Zebrands), a leading Mexican 'bed-in-a-box' unicorn with >$100M revenue and 180+ retail stores. While the submission quality was exceptionally poor (missing data, vague claims), external verification confirms massive real-world traction, solid market timing (2015 launch), and significant utility. The score reflects the high-value reality of the business, penalized slightly for the lack of evidence provided in the submission itself.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+180
Technical Innovation+90
Evidence Of Traction+237.5
Market Timing Relevance+95
Functional Completeness+5
Subtotal+845
Usefulness Multiplierx0.91
Final Score+769

Project Details

Project URL
luuna.mx
Description
We are innovating not only in the product but more importantly in the purchasing experience: simplicity, quality and transparency. We’ll offer a bed-in-a-box delivered in 24h in main Mexican cities, which you can return by 30 days “no questions asked”. \n\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline