LUI

LUI (Lui Body) is a verifiable Australian razor and body care brand founded in 2023 by Rebecca Harding and Ingrid Kesa, with confirmed press coverage in Harper's Bazaar and Beauty Crew. However, the project submission is critically flawed: it falsely claims a 1998 launch date, incorrectly states 'most people' have used the product, and lists an unintelligible 'market cap' figure. While the business is legitimate and has influencer-backed traction, the submission's extreme inaccuracies and lack of verifiable data severely impact the evaluation.