Proof of Usefulness Report

Lotame

Analysis completed on 2/8/2026

+727
Proof of Usefulness Score
Category Standard

Lotame is a verified, globally established Data Management Platform (DMP) with over $125M in annual revenue (2024) and was acquired by Publicis Groupe/Epsilon in March 2025. While the project itself possesses immense utility, scale (1.6 billion IDs), and market dominance, the submission quality is extremely poor. The submitter ('CrimsonBlade') provided factually incorrect revenue data ('$2.5M marketcap' vs actual >$125M) and generic descriptions. The high score reflects the verifiable real-world success of the technology, adjusted downward for the unprofessional submission and potential impersonation risk.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+190.0
Technical Innovation+120.0
Evidence Of Traction+285.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+910
Usefulness Multiplierx0.8
Final Score+727

Project Details

Project URL
lotame.com
Description
Lotame’s 19 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and collaboration fuel the growth of digital marketers and agencies worldwide. As part of Publicis Groupe and Epsilon, Lotame enables global brands to experience the power of identity-driven marketing. Join us as a contributor, collaborator, or client to power smarter, faster, easier advertising. Let’s get Data Empowered. Stay in the know: subscribe to The Spherical Connection — our monthly newsletter delivering thought leadership, product updates, tips, tricks, and trends to make you and your business Data Empowered: https://resources.lotame.com/the-spherical-connection-newsletter Or choose The LDX Connection for regional data insights packed with audience targeting advice and actionable intelligence to help power smarter, faster marketing decisions: https://resources.lotame.com/the-lotame-data-exchange-connection

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline