Proof of Usefulness Report

Longhurst Consulting

Analysis completed on 2/20/2026

+43
Proof of Usefulness Score
You're In Business

Longhurst Consulting is a verified, locally-owned IT Managed Service Provider (MSP) based in Red Deer, Alberta, with a verifiable history of operation (claimed 30+ years likely refers to owner experience; entity founded ~2016). However, the submission quality is extremely poor, containing hyperbolic and demonstrably false claims (e.g., audience reach of 'everyone', traction claim that 'most people have used my product'). While the business has genuine local utility, it lacks the scalability, reach, and technical innovation of a high-growth technology project. The discrepancy between the claimed team size (30) and external data (2-9 employees) further reduces credibility.

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Score Breakdown

Real World Utility+20.00
Audience Reach Impact+1.50
Technical Innovation+2.25
Evidence Of Traction+6.88
Market Timing Relevance+5.00
Functional Completeness+0.50
Subtotal+36.13
Usefulness Multiplierx1.18
Final Score+43

Project Details

Description
Longhurst Consulting truly understands the constantly changing IT environment. IT network designs and overall infrastructure processes are continually changing and it is important to stay current and up to date within your own organization. With more than 30 years of experience in the industry, Longhurst Consulting can handle all of your company’s requirements for IT support, technical assistance, backups, maintenance and more.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline