Proof of Usefulness Report

Local Lighthouse

Analysis completed on 2/9/2026

+268
Proof of Usefulness Score
Gaining Momentum

Local Lighthouse is a verified digital marketing agency established in 2011 with significant operational scale (~350 employees, ~$9M annual revenue). However, the project's 'Usefulness' is severely compromised by major red flags: the company has faced a lawsuit from Google for trademark infringement and robocalling, and holds a poor reputation for predatory sales tactics. The submission quality was extremely low, containing false claims about audience reach ('everyone') and misuse of financial terms ('marketcap'). While the verifiable traction (revenue/headcount) provides a baseline score, the negative utility and lack of technical innovation prevent a higher rating.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+150.00
Technical Innovation+3.75
Evidence Of Traction+100.00
Market Timing Relevance+10.00
Functional Completeness+0.00
Subtotal+282.5
Usefulness Multiplierx0.95
Final Score+268

Project Details

Description
Local Lighthouse is a leader in web based internet marketing for small businesses. We offer a complete set of web visibility products and services including web site design, maintenance, Social Media management, directory services, and search engine address placements to insure our companies are found quickly and presented in a intuitive view to successfully compete in a crowded internet search environment. We deploy the latest proven techniques in Search Engine Optimization (SEO) for our clients throughout North America. We specialize in small businesses with a specific service and/or product in a local geographical area.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline