Proof of Usefulness Report

Lobster.media

Analysis completed on 2/5/2026

+25
Proof of Usefulness Score
You're In Business

The project 'Lobster.media' refers to a UK-based startup founded in 2013 that created a marketplace for user-generated content using AI tagging. While the company historically raised ~$2.3M in funding, independent verification (Tracxn) lists the company as 'Deadpooled' (failed/inactive) as of recent reports. The submission contains significant factual inaccuracies, most notably the claim that 'most people have used my product,' which is demonstrably false for a niche B2B/B2C licensing platform. The claimed revenue/marketcap roughly aligns with historical funding rounds, but the project currently lacks real-world utility or active traction.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+30
Audience Reach Impact+10
Technical Innovation+50
Evidence Of Traction+20
Market Timing Relevance+20
Functional Completeness+20
Subtotal+21
Usefulness Multiplierx1.18
Final Score+25

Project Details

Project URL
Description
🦞 MARKETERS can access authentic user-generated content. πŸ‘‰ Our AI discovers the most uncompromised pictures, ranks the quality, and provides you with unique and original content. And it's automatically licenced! 🦞 CREATORS earn 75% per sale. πŸ‘‰ Connect your social media accounts to Lobster and start selling content β€” no upload needed! It’s free for creators and guarantees 75% on sales.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline