Proof of Usefulness Report

LO

Analysis completed on 1/26/2026

+39
Proof of Usefulness Score
You're In Business

LO Studio is a verified, legitimate boutique home fragrance brand based in the UK, offering high-quality candles and room sprays. However, the project submission suffers significantly from hyperbolic and inaccurate claims (e.g., 'most people have used my product', target audience 'everyone'). While external search confirms the business exists and has been operating since roughly 2018 with verified stockists, it is a standard retail operation with no discernible technical innovation. The '500,000' figure provided likely refers to lifetime revenue or a small-business valuation, indicating a micro-enterprise rather than a scalable technology venture. The low score reflects the lack of technical component, the niche nature of the business, and the poor quality of the submission data.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+4.0
Technical Innovation+1.5
Evidence Of Traction+6.25
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+34.75
Usefulness Multiplierx1.12
Final Score+39

Project Details

Project URL
Description
Discover premium candles, luxurious room sprays, hand washes, and hand lotions alongside upscale home accessories.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline