Proof of Usefulness Report

Little Bird Creative

Analysis completed on 1/26/2026

+25
Proof of Usefulness Score
You're In Business

Little Bird Creative appears to be a small, regional design agency based in New Zealand. While the service offered (branding/design) has inherent utility, the project submission suffers significantly from exaggerated claims (audience reach of 'everyone' and traction claim that 'most people have used my product') which damage credibility. The revenue figure ($500k 'marketcap' over 4+ years with a team of 6) suggests a small lifestyle business or consultancy rather than a scalable technology venture. Lacking unique technical innovation or verifiable large-scale traction, the score reflects a standard local service business with a low-quality submission.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.50
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+4.00
Functional Completeness+0.50
Subtotal+22.5
Usefulness Multiplierx1.10
Final Score+25

Project Details

Description
Little Bird creates branding, print, digital, and web design to help New Zealand business owners tell their story and build a strong, recognisable brand.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline