Proof of Usefulness Report

Litmus

Analysis completed on 1/25/2026

+631
Proof of Usefulness Score
Category Standard

The project 'Litmus' (submitted as 'FrostForge') is a verified, market-leading email marketing platform with over 250,000 customers and estimated annual revenue exceeding $35M. While the submission form itself was populated with lazy data (e.g., 'most people have used my product', 'FrostForge' as name), external verification confirms the entity is Litmus, a mature and highly impactful SaaS company acquired by Validity (and previously backed by Spectrum Equity/Insight Partners). The discrepancy between the high-value reality and the low-effort submission results in a high PoU score driven by Traction and Utility, but a heavily penalized Response Quality score.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+180
Audience Reach Impact+136
Technical Innovation+90
Evidence Of Traction+190
Market Timing Relevance+64
Functional Completeness+4
Subtotal+664
Usefulness Multiplierx0.95
Final Score+631

Project Details

Project URL
litmus.com
Description
Litmus’s email creation, testing, and analytics platform empowers marketers, designers, and agencies to confidently deliver quality, brand-aligned communications that delight and engage consumers. Over the last 10+ years, we’ve built a reputation as thought leaders and one of the most trusted solutions in the industry, and it shines through our customers – all 250,000 of them, representing the world’s top brands in tech, banking \u0026 finance, retail, media, and more. \n\nAnd with our newest acquisition of Kickdynamic, an AI-driven content automation solution, we are now leaders in email marketing personalization.\n\nHow do we do this? It all starts with our people, and a core belief that the talent we seek should be a culture add rather than a “culture fit”.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline