Proof of Usefulness Report

Linqia

Analysis completed on 1/25/2026

+464
Proof of Usefulness Score
Industry Mainstay

Linqia is a well-established player in the influencer marketing space (founded 2012) with significant verifiable traction, including ~100 employees and partnerships with 300+ major national brands. While the submission itself contained low-quality placeholder data (e.g., 'most people have used my product', 'StarHunter'), the underlying business fundamentals are strong. The project demonstrates high real-world utility and market fit, though the technical innovation appears to be standard industry practice. The score reflects a mature, scalable business, penalized slightly for the lack of effort in the submission details.

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Score Breakdown

Real World Utility+115.0
Audience Reach Impact+92.4
Technical Innovation+70.2
Evidence Of Traction+114.0
Market Timing Relevance+46.75
Functional Completeness+15.0
Subtotal+453.35
Usefulness Multiplierx1.02
Final Score+462

Project Details

Project URL
linqia.com
Description
Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.\n\nFounded in 2012, Linqia works with over 300 leading national brands including Black \u0026 Decker, Gerber, Herdez, Kimberly-Clark, Mezzetta, McDonald’s, NBC, Nestle, Purina, Square, Unilever, Uniqlo, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline