Proof of Usefulness Report

LightBox TV

Analysis completed on 1/24/2026

+227
Proof of Usefulness Score
Gaining Momentum

LightBox TV is a verified UK-based ad-tech company (LightBox TV Ltd) with confirmed seed funding (£1M) and partnerships (Experian, Vevo). The platform solves a genuine problem in unifying fragmented Addressable TV/CTV campaigns. However, the submission quality is critically low, containing false claims (audience reach: 'everyone', traction: 'most people have used my product') and missing data. The score reflects the project's actual verified potential ('Small but promising') penalized significantly for the unprofessional submission and niche B2B reach relative to the 'everyone' claim.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+16
Technical Innovation+45
Evidence Of Traction+70
Market Timing Relevance+36
Functional Completeness+1
Subtotal+253
Usefulness Multiplierx0.90
Final Score+227

Project Details

Project URL
Description
LightBox TVis in the Tech for Traditional Advertising Industry

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline