Proof of Usefulness Report

Lifelong Crush

Analysis completed on 2/4/2026

+456

Proof of Usefulness Score

Industry Mainstay

Lifelong Crush is a verifiable, award-winning creative agency based in Toronto, serving major clients like Kruger Products and Lee Valley Tools. Search confirms they were 'Small Agency of the Year' (Silver 2024, Bronze 2025) and have significant industry traction. However, the submission itself contains major inaccuracies: the team size is verified at ~24-30 (not 125), and the 'marketcap' figure is incoherent. The project has high real-world utility and traction, but the submission quality is extremely poor, leading to penalized quality factors.

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Score Breakdown

Real World Utility+160.0

Audience Reach Impact+78.0

Technical Innovation+48.0

Evidence Of Traction+127.5

Market Timing Relevance+60.0

Functional Completeness+5.0

Subtotal+478.5

Usefulness Multiplierx0.95

Final Score+456

Project Details

Project URL

lifelongcrush.com

Description

Lifelong Crush is a multi-disciplinary creative agency focused on heightening brand relevancy, impact and effectiveness through diverse work that harnesses a cultural beat. With a passion for results, the team seeks to elevate the relationship consumers hold with brands to drive long-term brand performance. Simply put, unconstrained ideas create lasting impressions for brands.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline