Proof of Usefulness Report

Life \u0026 Half

Analysis completed on 1/24/2026

+48
Proof of Usefulness Score
You're In Business

Life & Half is a verifiable, legitimate digital marketing agency based in India with an impressive client roster (Zomato, Gaana, Oyo). However, the submission itself is of low quality, with vague targeting ('everyone') and hyperbolic traction claims ('most people have used my product'). As a service-based business rather than a technology product, it scores lower on innovation and scalability compared to software platforms. The score reflects a solid real-world business hampered by a poor submission and lack of tech leverage.

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Score Breakdown

Real World Utility+15.00
Audience Reach Impact+8.00
Technical Innovation+3.00
Evidence Of Traction+12.25
Market Timing Relevance+5.00
Functional Completeness+0.50
Subtotal+43.75
Usefulness Multiplierx1.10
Final Score+48

Project Details

Project URL
Description
Life \u0026 Half is new age digital first, metric driven brand marketing think tank specialising in setting up startup digital products (commerce or content). We handle a range of services, from brand positioning, integrated marketing strategy, social media, video, on-ground activation – depending on what startups need to monetise / grow traffic.\n\n\nOur in house team currently designs content for an impressive digitally-demanding client roster. From Times Internet Gaana, Harvard Business Review Ascend, Zomato, Oyo, Lenskart, Biba, BRB Snacks, Haldiram's to cloud kitchen brand from India’s leading food company - we work across industries and across business stages from startups to pan-india consumer internet brands.\n\n\nThe 2 co-founders have diverse experience ranging across brand strategy, communication, e-commerce \u0026 visual design. Life \u0026 Half is a great workplace to get a headstart in world of online content, social media, analytics, brand marketing \u0026 design.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline