LickYourPhone Media is a legitimate, award-winning Australian hospitality marketing agency with verifiable traction (Stevie Awards, ~2M social reach). However, the project submission contains significant inaccuracies, claiming a team size of 125 (likely ~11-15 based on external data) and 'everyone' as the user base. While the business is successful and established in its niche, the evaluation is penalized for low-quality input data and lack of technical innovation (pure service model). The score reflects a solid niche business with poor submission quality.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline