Proof of Usefulness Report

Less. Fashion

Analysis completed on 2/3/2026

+68
Proof of Usefulness Score
You're In Business

Less. Fashion is a verifiable Danish startup (founded 2022 by Drita Memisi) offering a B2B circular economy plug-in for fashion brands. While the project addresses a genuine market need (Utility) and has received industry press coverage (Traction), the PoU score is heavily penalized by the poor quality of the submission data. Claims such as 'Audience Reach: everyone' and 'Evidence of Traction: most people have used my product' are demonstrably false for a niche B2B tool. The invalid email format and lack of concrete internal metrics further degrade the score, despite the legitimate external existence of the company.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+20.0
Technical Innovation+75.0
Evidence Of Traction+50.0
Market Timing Relevance+95.0
Functional Completeness+10.0
Subtotal+59
Usefulness Multiplierx1.15
Final Score+68

Project Details

Description
Less, is an all-in-one plug-in solution empowering fashion brands to seamlessly join the circular economy. As the first company, we're offering an easy way for you as a brand to rent out new items multiple times and subsequently resell the worn items directly on your existing website, creating two sustainable revenue streams. Less plug-in is seamlessly integrated into your product site, aligning with your tone of voice, design, and brand DNA. We handle the return, inspection and cleaning of your products, ensuring sustainability every step of the way. With our solution, customers can rent new items or purchase pre-loved ones directly from your brand. Sounds like something for you? Book a demo today and let’s make your business even greener!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline