Proof of Usefulness Report

LeadsRx

Analysis completed on 1/24/2026

+277
Proof of Usefulness Score
Gaining Momentum

LeadsRx is a legitimate, high-value marketing attribution platform acquired by Unbounce in 2022, serving over 5,000 brands. However, the project submission itself is of extremely low quality, containing false claims ('most people have used my product', 'everyone') and zero supporting evidence. While the real-world utility and verified market position are strong (preventing a low score), the submission incurs heavy penalties for Response Quality and Evidence of Traction due to the lack of effort and verifiable data provided by the submitter.

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Score Breakdown

Real World Utility+90.0
Audience Reach Impact+34.0
Technical Innovation+48.0
Evidence Of Traction+47.5
Market Timing Relevance+36.0
Functional Completeness+1.0
Subtotal+256.5
Usefulness Multiplierx1.08
Final Score+277

Project Details

Project URL
Description
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. \n\nWe view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. We enable brands to grow their business by putting the customer at the center of everything they do.\n\nPowered by our Universal Conversion Tracking Pixel™ technology, the LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers and build trust with the brand. Our role is to advance marketing technology in ways that help marketers develop more meaningful relationships with customers while making it accessible to all stakeholders within the organization.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline