Proof of Usefulness Report

Laura Sutton Copywriting + Content

Analysis completed on 2/20/2026

+124
Proof of Usefulness Score
Gaining Momentum

The submission describes a legitimate freelance copywriting service specializing in B2B tech, verified via web search. However, the submission metadata contains significant irregularities (e.g., project name 'DeepStone', claims of 'everyone' as audience, and nonsensical traction claims like 'most people have used my product'). While the service has real-world utility and verified testimonials exist online, the project is a service business rather than a scalable technology product, and the submission quality is low.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+5
Technical Innovation+0
Evidence Of Traction+18.75
Market Timing Relevance+40
Functional Completeness+2.5
Subtotal+126.25
Usefulness Multiplierx0.98
Final Score+124

Project Details

Project URL
laurasuttoncontent.com
Description
✍️ Get copy and content that convert for rapidly growing B2B tech companies. Hi! I'm Laura, a freelance Copywriter and Content Writer with a decade of experience. I can help you expand your team's writing capacity and create content and copy that convert. My areas of expertise include data and analytics, SaaS, cybersecurity and IoT but I write about a lot more tech too. 🔶SOME OF MY RESULTS - 30%+ click-to-open rate on nurture track emails - SEO-optimised web pages ranking #1 on Google - Most-downloaded white paper for one global customer - Blog posts with consistent 5+ min average read times - Helped a company double their monthly organic blog traffic in 9 months Are you part of a rapidly growing B2B tech company that needs quality content and copy that convert? Let's work together! ➡️DM me with info about your project

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline