Proof of Usefulness Report

Larkin PR

Analysis completed on 1/26/2026

+33
Proof of Usefulness Score
You're In Business

Larkin PR is a verified boutique PR agency based in Hull, UK, servicing healthtech and fintech clients. However, the project is a service business rather than a technology product, resulting in a low innovation score. The submission contains significant data quality issues, including a mismatched project name ('DeepStorm'), false claims about audience reach ('everyone'), and nonsensical traction statements ('most people have used my product'). While the business is legitimate and has verifiable clients (e.g., Frugalpac), the lack of technical scalability and the poor quality of the submission heavily impact the final PoU score.

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Score Breakdown

Real World Utility+12.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+8.75
Market Timing Relevance+6.5
Functional Completeness+0.25
Subtotal+30.25
Usefulness Multiplierx1.09
Final Score+33

Project Details

Project URL
larkinpr.co.uk
Description
We’re a boutique PR and public affairs agency based in Hull, serving high-growth start-ups and purposeful scale-ups across healthtech, sustainability and fintech. Our campaigns win headlines, change policy, and build trust. We’ve helped clients secure BBC documentaries, launch life-saving health tech, and win investment. Whether you need content, contacts, crisis comms, or the right message for the right room, we build bespoke teams to match your needs. Clients include: Frugalpac, MediMusic, Ambion Heating, TestCard, Prenetics, Lightning Reach. To find out more email david@larkinpr.co.uk

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline