Proof of Usefulness Report

L2 I-CON International

Analysis completed on 2/9/2026

+48
Proof of Usefulness Score
You're In Business

The submission contains significant discrepancies: the project name 'DeepShade' appears to be an error, as the description and URL describe 'L2 I-CON International,' a legitimate event management consultancy in Malaysia and Dubai. While the firm is a verifiable business hosting high-profile construction and legal conferences (with attendees including government officials), the submission claims ('most people have used my product', 'everyone' audience) are factually incorrect and exaggerated. The project is a professional services SME, not a scalable technology product, and the input data quality is extremely low.

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Score Breakdown

Real World Utility+70
Audience Reach Impact+35
Technical Innovation+10
Evidence Of Traction+55
Market Timing Relevance+50
Functional Completeness+10
Subtotal+44.7
Usefulness Multiplierx1.08
Final Score+48

Project Details

Project URL
l2icon.org
Description
L2 ICON International was founded by Wai Loon Lam of Messrs Harold & Lam Partnership and HongKit Leong of MAC Consultant as a professional platform sharing information relating to construction claims and ADR. Cindy Wong later joined as a director. L2 ICON International has since expanded to Dubai and become a legal and regulatory events management & consultancy firm which creates, manages and produces world class business & networking corporate events throughout Asia and Middle East.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline