Proof of Usefulness Report

Kvantum

Analysis completed on 1/24/2026

+535
Proof of Usefulness Score
Industry Mainstay

Kvantum is a verified high-value enterprise marketing analytics company acquired by Yum! Brands in 2021, validating its immense utility and traction. However, the submission itself contained inaccurate data (e.g., 'team size 3', 'everyone' audience) and low-quality evidence, necessitating external verification which confirmed its status as a leading 'Marketing Science Platform'. The score reflects the proven success of the technology despite the poor quality of the submission entry.

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Score Breakdown

Real World Utility+178.1
Audience Reach Impact+80.0
Technical Innovation+63.8
Evidence Of Traction+178.1
Market Timing Relevance+45.0
Functional Completeness+1.3
Subtotal+546.3
Usefulness Multiplierx0.98
Final Score+535

Project Details

Project URL
kvantum.ai
Description
Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Science Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. \n\nBrands can work with Kvantum in three ways: by licensing the Kvantum Platform for data management, visualization \u0026 algorithmic attribution; by managing cross-channel campaigns in real-time using the Kvantum Platform (Product \u0026 Services); by working with Kvantum to solve your toughest media measurement challenge (Custom Solution). \n\nThe company is headquartered in Dallas, Texas and works with Top Retail, CPG and eCommerce brands across US, Canada, Australia, Europe, and Asia. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels. \n\n\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline