Proof of Usefulness Report

Kraft Heinz

Analysis completed on 1/24/2026

+605
Proof of Usefulness Score
Category Standard

The submission represents The Kraft Heinz Company, a global food and beverage leader with verifiable multi-billion dollar revenue and universal brand recognition. While the submission data contains low-effort artifacts (e.g., 'ThunderBlade' alias, casual traction claims), the underlying entity scores exceptionally high on utility, reach, and traction. The project is a confirmed large-scale enterprise ($KHC), warranting a high score despite the poor response quality.

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Score Breakdown

Real World Utility+178.13
Audience Reach Impact+150
Technical Innovation+33.75
Evidence Of Traction+187.5
Market Timing Relevance+40
Functional Completeness+3.75
Subtotal+593.13
Usefulness Multiplierx1.02
Final Score+605

Project Details

Project URL
kraftheinzcompany.com
Description
The Kraft Heinz Company, accessible via kraftheinzcompany.com, is one of the largest food and beverage companies in the world. Formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company, it is known for its diverse portfolio of iconic brands, including Kraft, Heinz, Oscar Mayer, Philadelphia, and Velveeta, among others. The company operates globally, providing a wide range of products such as condiments, sauces, cheese, dairy, meals, meats, refreshment beverages, coffee, and other grocery products. With a commitment to sustainability and innovation, Kraft Heinz focuses on delivering high-quality, nutritious, and delicious food products to consumers worldwide.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline