Proof of Usefulness Report

Koala

Analysis completed on 1/24/2026

+634
Proof of Usefulness Score
Category Standard

Koala is a highly successful, established Australian D2C furniture brand (revenue ~$276M AUD) with verified international traction in Japan and the US. However, the submission itself is of extremely low quality, citing hyperbolic claims ('most people have used my product'), omitting team data, and confusing revenue with market cap. The score reflects the high verifiable utility and market position of the actual business, heavily penalized for the poor submission quality and lack of substantiated evidence provided by the user.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+112.0
Technical Innovation+90.0
Evidence Of Traction+190.0
Market Timing Relevance+85.0
Functional Completeness+2.5
Subtotal+704.5
Usefulness Multiplierx0.9
Final Score+634

Project Details

Project URL
koala.com
Description
Koala is an innovative company specializing in the design and production of high-quality, sustainable furniture and home goods. With a focus on comfort, style, and environmental responsibility, Koala offers a range of products including mattresses, sofas, and bed frames that are designed to enhance the living spaces of their customers. The company is known for its commitment to using eco-friendly materials and practices, ensuring that their products not only provide exceptional comfort but also contribute positively to the planet. Koala's user-friendly online platform and efficient delivery service make it easy for customers to transform their homes with minimal effort.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline